This campaign had clear challenges from the outset. There was an emphasis on the location of the roles, particularly given their close proximity to London – which is a difficulty that the council frequently faced and unsuccessfully navigated when recruiting and advertising directly.
With this in mind, we conducted an extensive search process to attract candidates from relevant authorities. We approached a wide range of potentially suitable candidates from our extensive database and gained referrals through our network. Given the location, we proactively approached candidates working in local authorities who were ready to take the step up to the level of the posts, as well as experienced candidates who were looking to gain wider exposure within a smaller organisation. This further built and extended our ever-growing outer-London network.
Another angle we explored was to identify candidates who were currently traveling in to London and looking at opportunities closer to home, or candidates who were looking to move away from a London Borough and gain further development within a different environment.
Upon considering the above location factors, as well as the factors key to Spelthorne’s requirements for the positions, we produced a shortlist of candidates with a wide range of local government experience, including a mix of ambitious candidates looking to step up in to the roles, and candidates who were experienced and looking to diversify their experience in a unique organisation.